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» Marketing >> View Article
By Dave Das
List building is a very important task of an Internet marketer. Without a mailing list, marketing would be a very daunting task. It is needed to present follow up offers to prospective buyers, especially those who do not buy on the first visit. If you have not started building a list then you are losing out to your competition. Here are some great tips to consider when you start your list-building task:

1. Subscription Box – Provide a subscription box on every web page available if possible. If you only have a subscription box on the home page then you are losing potential subscribers who came in from your other pages. Also try to ensure your subscription box is located at the top or at a visible location on your site.

2. Incentives – Offering an incentive to join your mailing list is another good way to build your list. You can offer an e-book or software download to entice your subscribers. But take note this method of list building also attracts a number of freebie seekers; therefore your list may not contain a high number of genuine readers.

3. Relevant Content – Ensure that your content is relevant as this encourages your subscribers to stay and if they like what they read they might even recommend your newsletter or e-zine to their family and friends. This will help you build your list automatically. Relevant content equals satisfied long term subscribers.

4. Sales Letter – Write a sales letter as if you are going to sell something but at the bottom of it is only a subscription box to your mailing list. Bring up the benefits of your newsletter and present it as if it were a product to sell. You will be actually selling something, which is your newsletter at no cost.

5. Use Pop-Ups – Many may not favor this method but it does bring results. Try to keep the size of the pop-up window small and not too flashy. As long as it is a pop-up visitors will notice it anyway. Make sure that your pop-up will be able to close with a simple mouse click.

6. Viral E-Books – Distribute your viral e-book to the masses. Encourage recipients to pass on the e-book for free and state clearly in the e-book that it comes with giveaway rights. Make sure you include a link to your subscription box in the viral e-book or else you will lose the benefit of viral e-book marketing.

7. Article Banks – Write free articles and submit them to article banks or article directories. At the bottom of each article there is a resource box for the author or contributor. Include a little bio about yourself or your website and most importantly include a link that points to your subscription box.

8. Name Squeeze Pages – This type of pages are specifically built to capture your visitor’s name and e-mail address. They are basically only simple pages with a subscription box and an offer or freebie available normally in the form of an e-book or downloadable software. This method is one of the popular choices because it is easy to implement.

This article is written by Dave Das at http://www.my-affiliatemarketing.com . If you would like a free download please visit http://www.my-affiliatemarketing.com/sp/1.html


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